HappyOrNot Kiosks Deliver Feedback, Fun and More at the Cooperative Credit Union Association’s CU Accelerate 2015
MARLBOROUGH, MASSACHUSETTS (May 7, 2015) — In his hit song, Happy, music artist Pharrell Williams captured the emotional feelings of countless people throughout the world by giving them a cheerful melody and upbeat lyrics that helped raise their spirits and generate a euphoria of happiness.
While all humans seek happiness throughout the span of their lifetime, measuring one's level of happiness at a particular point in time has now been made more easy and inviting through use of the HappyOrNot customer satisfaction kiosks, used for the first time at a credit union conference hosted by the Cooperative Credit Union Association.
Credit union executives from New Hampshire, Massachusetts and Rhode Island who recently attended the Association's CU Accelerate 2015 conference in Chatham, Mass., were asked to tap one of four buttons on a specially designed kiosk to record their level of happiness and satisfaction on a number of topics, from presentations to the overall quality of the venue.
Measurement was automatically and anonymously tallied by the HappyOrNot customer satisfaction kiosk and which button on the kiosk the executive decided to press—a green smiley face, a green semi-smiley face, a red semi-frown face, or a full-blown red frown.
HappyOrNot kiosks record customer satisfaction at the point of service by asking a single question to which customers or members respond by pushing one of the smiley face buttons. Responses are recorded along with the date and time, and uploaded nightly to the HappyOrNot central server via a GPRS card contained within each kiosk. The server generates the reports and emails them to management the following morning providing an indication of overall satisfaction levels and more important, specific times of the day when those levels can be improved.
The innovative HappyOrNot kiosks are in use by numerous credit unions throughout North America, but this was the first time they were used to help measure member satisfaction at an association/league-level conference.
The Cooperative Credit Union Association deployed the HappyOrNot kiosks near the exit doors of the general session room and also at the central registration area. Conference attendees were invited to provide feedback quickly, easily and anonymously. The kiosks’ highly graphical data results were then presented to the gathering on the following morning.
“Member satisfaction is paramount, not only at the credit union level but at the Association level as well,” said Paul Gentile, Association president/CEO. “Using the HappyOrNot kiosks is a very effective way to actually determine the satisfaction level of those we’re committed to serve. Knowing you’re doing a good job is one thing; having the data to confirm it validates your efforts and hard work.”
For the Association, its efforts at planning CU Accelerate 2015 and selection of speakers and topics paid off. The HappyOrNot kiosks recorded an overall score of 97 percent to the planners, reported through the graphs and charts they received from the kiosks.
The HappyOrNot kiosks were provided and managed by DoublePort LLC, an authorized HappyOrNot partner specializing in the sales and deployment of the devices to credit unions and banks throughout North America.
“Our calendar is filling up quickly with credit union and banking associations across the United States and Canada who want to use HappyOrNot kiosks at their events to measure member satisfaction,” says DoublePort’s CEO Ed Gundrum. “The kiosks are a great way to engage an organization's members or customers. They not only provide data on the quality of service being offered but also demonstrate the value you place on the opinions offered by those you serve. It shows members you care.”
For more information on the HappyorNot kiosks watch the Association's video or visit www.happy-or-not.com .
About the Cooperative Credit Union Association
The Cooperative Credit Union Association, headquartered in Marlborough, Mass., promotes the interests of more than 180-member credit unions located throughout the states of Massachusetts, New Hampshire and Rhode Island. The Association is, first and foremost, an advocate for its members, representing them before Congress and state legislatures, regulatory bodies and the public. It also provides an array of services including educational programs, workshops and conferences; a digital Daily CU Scan to brief its members on all the latest news and issues facing credit unions; and, through its CU Connect program—a select group of service providers—and a number of system partners, works to advance the availability of their services to its members. For more information, visit CCUAssociation.org.
HappyOrNot® helps its clients to develop their service performance and sales through continuous monitoring and reporting on customer and employee satisfaction levels. We serve such sectors as retail, traveling and transportation, outsourcing services, healthcare and wellbeing, HoReCa, financial services, automotive, and public and governmental services. The HappyOrNot service has received several awards and recognition by major media such as Daily Finance and USA Today, and featured on Fox Business, Bloomberg International and U.S., and CNBC. HappyOrNot is currently being used by nearly 1,500 retail and service chain organizations across more than 50 countries. To learn more, visit www.happy-or-not.com.
About DoublePort LLC
DoublePort LLC is a global business development, reseller and integrator of hi-tech products and solutions. The company specializes in wireless, telco, and media and entertainment verticals. For more information please visit www.doubleport.com.