Partner Go-to-Market and Joint Solutions:
Exponential growth can occur by partnering with well-established companies. These relationships may include joint go-to-market and sales activities, product integrations, first-of-a-kind joint solutions, OEMing or acquisitions. Companies myopically focused upon sales for the next two quarters often do not have the time, patience or experience to effectively pursue the explosive growth opportunities that partnering can provide.
Marketing Demand Generation
Prospective customers are more likely to buy when 1) they have heard of you, 2) your product integrates with products they own or intend to buy, 3) they are referred by others within their industry who have purchased the products/services. Our marketing expertise often generates prospects who are ready, willing and able to buy.
The initial sales within a new vertical or geo are key to successful market entry. Early adopters help prove the viability of the product and act as important referrals and PR contributors. They provide a proving ground for deployment, pricing, profitability, acceptance and durability. We provide both initial and ongoing marketing, sales and support services that will expand a company's sales into these new verticals and geos.