Members provide feedback about their credit union websites via HappyOrNot Web Panel Smileys
ANDOVER, MA (July 25, 2017) — Business author and management expert Ken Blanchard once stated “Feedback is the Breakfast of Champions!”, and credit unions across the US are improving their websites and online applications by using HappyOrNot Web Panel Smileys to obtain valuable member feedback.
Duke University Federal Credit Union deployed the Web Panel Smileys over a year ago to obtain member feedback regarding its overall website, auto loan lending programs and online videos. “Our web presence is very important to our business” says Dan Berry, CEO. “The Smileys provide a convenient and timely way for our members to submit opinions and make suggestions. We have addressed many of these items and as a result our online presence has improved”.
HappyOrNot Web Panel Smileys reside on individual Web Panels and ask a single question relevant to that page. The members can vote and then elaborate by submitting specific comments. The credit union receives its member feedback via email the following morning.
Members Advantage Community Credit Union (MACCU) in Vermont assigned five HappyOrNotWeb Panel Smileys to its web pages to obtain member feedback regarding its overall website, branch hours of operations, and interest rates on auto loans, personal loans and savings. “Since our implementation of the Web Panel Smileys 6 months ago, we’ve received almost 800 comments from our members ranging from compliments to recommendations for improvement.” says Lindsay Hennekey, MACCU Marketing Manager. “Essentially the Web Smileys have turned our membership into a large volume test team for us.”
The Web Panel Smileys can be configured to allow a time period between displays (3 days, 1 week, etc) before the Smiley reappears for each individual member.
“Credit unions require seamless transitions across all web pages and online applications, competitive rates, and a look and feel that meets or exceeds the expectations of its members.”says Ed Gundrum of DoublePort LLC, a HappyOrNot partner that focuses upon credit unions and banks. “HappyOrNot Web Panel Smileys help reveal technical, business nd member related issues.”
About Duke University Federal Credit Union - Since 1968 Duke University Federal Credit Union (Duke Credit Union) has been committed to providing quality financial service to members of the Duke University community. Duke Credit Union currently has $135 million in assets.
About Members Advantage Community Credit Union - Members Advantage Community Credit Union is a not-for-profit, full service financial cooperative that is owned and operated by our members. We currently serve over 15,000 members at our offices in Barre, South Burlington, Springfield, White River and Windsor. Members Advantage Community Credit Union became our name on January 1, 2006. Five credit unions have come together to make us who we are today: Central Vermont Teachers Credit Union, Windsor-Orange County Credit Union, Caswell Credit Union, Covered Bridge Credit Union and Windsor County South Credit Union.
About HappyOrNot® -HappyOrNot® is the global leader in instant customer and employee satisfaction reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service help our clients to improve their customer experience, relationships, and employee engagement. We serve nearly 4,000 companies across 117 countries and have collected and reported on over a half billion feedbacks. For more information, visit: www.happy-or-not.com
About DoublePort LLC -DoublePort LLC grows SMB companies from Canada and Europe into the North American market via sales, demand generating marketing and strategic alliances. For more information please visit www.doubleport.com.