Partner Go-to-Market and Joint Solutions:
Rapid and efficient growth of a company can occur when it partners with other well-established companies. These relationships often include joint go-to-market and sales activities, sponsored solutions development, OEMing or acquisition. Our goal is to make your new partner's sales force your sales force.
Marketing Demand Generation
In order to grow efficiently into a new geo or vertical, we help you create market awareness. Prospective customers are most likely to buy when 1) they have heard of you, 2) your product integrates with products they own or are intending to purchase, 3) others within their industry have purchased your products/services, 4) they are ready, willing and able to buy.
The first sales within a new vertical or geo are key to successful market entry. Early adopters help prove the viability of the product and act as important customer referrals and PR examples. They also provide a proving ground for deployment, pricing, profitability, acceptance and durability. We provide both initial and ongoing marketing, sales and support services within specified vertical markets that enable you to leverage your sales opportunities.